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Article Marketing: Article Writing and Article Submission

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What is Article Marketing?

Article writing and publishing (or article marketing) is the best method to build quality incoming links to your site and to acquire a stream of free, targeted traffic. In addition, article marketing,  is the best way to establish yourself as an authority or expert in your field of activity, and it is the best way to "pre-sell" your products or services.

Here is how it works. Write a 600-800 word article related to your website. The article should be informative and possibly even a mini-tutorial showing how to accomplish some task. Put a link back to your site in the author information at the end of the article. See my collection of Search Engine Optimization articles for examples. Of course you don't have to write about Search Engine Optimization. Write about your particular field.

Once the article is written it should be distributed to article publishing directories, such as www.ezinearticles.com or even A1-Optimization's Directory, and to article announcement lists. Other webmasters will see the article and publish it on their websites. Sometimes, articles like this get picked up by editors who send out huge mailings to their opt-in lists, bringing a large flow of traffic to your site.

What You Get From Article Publishing and Article Marketing

Every time your article is published on a website, you get a link back to your site. It is possible to acquire hundreds of links in this way. These are not reciprocal links but one way links which are more important in terms of search engine ranking. In addition the articles help to bring new traffic to your site.

More important than the link popularity and traffic is the effect that articles have on your standing in the online world. When an informative, well written article is published with your byline, people begin to regard you as an expert, an authority and someone who can be trusted to do good work. Trust is the single most valuable commodity in doing business online, and indeed, anywhere.

After people have read a good article from you, they enter your website with an idea that they can do business with you. They are "pre-sold" by your article.

In addition, you can publish these articles on your own website to build up your content and offerings to your web visitors.

The value of well-written articles is huge, and beyond calculation. One of our clients reports an increase of hundreds of incoming links (as measured by the MSN search engine) in only two weeks. We, at A1-Optimization, have gotten thousands of dollars of business from one person who saw one of our articles on a website somewhere, and then phoned us for more information.

We Can Help You With Your Article Marketing

If you would like us to help you with your article marketing tasks (article writing or article submission), then visit our article writing page or use our contact page to get in touch with us.  We have a staff of professional writers and can ghostwrite for you or edit your articles. In addition, we can help you with the distribution of your articles.