Sell your products and services more effectively,
Get higher search engine rankings and more traffic
With Optimized Website Copy!
It is the written word that does most of the work on a web
page. Sure, a good layout is helpful, but a pretty picture will not
convince the person looking at your web page to buy your products or
services. And a pretty picture will not help your web page to rank high
in the search engines. To accomplish both of these tasks you need
website copy that is both persuasive and optimized for search engines.
Improving your website's conversion ratio
These days everyone wants to get more traffic to their website. This
is understandable, without traffic there is no chance of success. But
equally important to getting traffic, is building a website that has the
ability to convince visitors to go further and become buyers.
The copy on many websites is written from the perspective of the company
offering the product. "We do this....we do that". It is good to explain
what your company is all about and explain the features of the products
and services that your are offering, but it is also important to
remember that people come to your website looking for information or
because they are trying to solve a particular problem.
If you really want to sell your product or service you have to turn your
copy around and make it customer oriented. You have to emphasize the
"benefits" of your products or service rather than the features. Your
customer is probably thinking "what's in it for me?" and if your website
copy can provide a good answer to this question then your conversion
rate will soar.
Another reason why some website's do not convert visitors into buyers is
that there is no clear call to action. First you should decide what you
want your visitor to do. Do your want her to sign up for your opt-in
list? Download your software? Buy your product? This is known as your
Most Wanted Response. Your copy must lead your visitor to this point and
remind him or her to take this action. No one will get out their credit
card to buy something unless you ask her to do it.
Optimizing your website's copy for higher traffic
Many people think that all it takes to optimize a website for good
results in search engines is to write some meta tags that are stuffed
with keywords. Good meta tags are one part of website optimization.
However, if your keywords do not appear in the main text of your web
page, then you will not be able to rank high in search engine queries
for your keywords, especially if you are in a very competitive field,
battling to be seen amongst many long established websites.
If your website is about "electronic widgets" then you need to write a
web page that mentions "electronic widgets" in the opening paragraph, in
the middle of the document and at the end. In addition your keywords
must appear in headlines, in link text and other strategic portions of
the web page.
Multiple benefits of optimized website copy
Good, well-written, optimized copy can be used in several ways. This
copy will of course be placed on your website and will help to improve
your search engine ranking and it will help you to improve your
conversion rate. However, you can do a few more things with this copy.
Do you produce a monthly electronic newsletter? If so, then you can use
your copy as articles sent to your opt-in mailing list. Informative
articles will establish you and your company as an authority in your
field and enhance your credibility.
But why stop with your own opt in list? Send your articles to other
websites and ezines in your particular field. When your articles are
published, with a link back to your website, you will get a new flow of
targeted traffic.
Get professional copywriting services
A search engine optimization expert can give you a 600 word article
with your keywords strategically placed in the copy, but if the article
does not make any sense, then what is the point of it? Several people
have told me of their experiences with optimizers who turned out
articles that had a lot of keywords, but made no sense to a human
reader!
Similarly, a conventional copywriter can give you a well-written
article, but if your copywriter uses many synonyms in place of your
important keywords, this article will not serve your need to get high
rankings in search engine queries.
The best solution is to find someone who has experience in both fields:
search engine optimization and copywriting, and start working on
building a website that is filled with informative, persuasive, and
optimized copy...
And that is where I come in
I have been working as an editor for the past 37 years and have been
optimizing websites for the past seven years. If you need optimized copy
for your website, articles for your newsletter or for publication in
outside ezines and websites, then take advantage of my website
copywriting services. I can provide you with well written optimized
articles at a price that you can afford.
Contact me today
"I am truly grateful for your time and expertise on this
project. Superb job on the sales copy and format. Great
ideas about the logo and headlines. It is amazing to see the
improved visual layout and read the emotional sales copy."
Robert Moment, www.jobsearchrx.com
“Your work is awesome! You are the first copywriter that I
have worked with that can take my ideas and proceed to truly
“hit the nail on the head”. With you, I feel like all I have
to do is hand you the paint and paintbrush and you proceed
to magically create one masterpiece after another. Working
with you has been a pleasure as not only is your work A+
quality, but you have always been very responsive to our
needs and very helpful in not only getting our web pages
optimized, but also advising us on how to get our articles
published."
Dan Richmond, www.MegaMeeting.com
"Very nice articles... I have been receiving compliments
from friends and family about the quality of the content on
the site, which you are mainly responsible for. Keep up the
good work!"
David Meacham, www.selfimprovementonline.org |
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