“Guide to Obtaining a #1
Ranking in the Search Engines”
reviewed
by
Donald Nelson
When it comes
to optimizing your site for search engines you basically have
two choices: You can hire someone, with experience, to do it
for you, or you can learn the basic principles of search
engine optimization and do it yourself. If you choose the
do-it-yourself route, then it is necessary to have some proper
tools or written information
if you want to do optimize your site properly and not
spend months learning search engine optimization
by trial and error
There are
various kinds of software and guidebooks which claim to be
able to help you get top rankings in the search engines. Just
as it would be a waste of time to learn SEO by trial and
error, it would be equally inefficient (and a big drain on
your pocketbook) to read all the guidebooks that are out
there. You can save time and money by getting Ryan Allis’s
new book, Guide to Obtaining a #1 Ranking in the Search
Engines. (http://www.a1-optimization.com/allis.htm)
Allis offers
a step-by-step easily understood method. His advice is based
on sound optimization practice, and avoids “tricks”
that will get you in trouble with search engines.
Whether you are a beginner or an expert, you will find
something of interest in this ebook.
Allis takes
you through the process of keyword selection, and then
optimizing pages with these keywords, and explains where and
how to submit the pages. Most importantly he takes into
account on-page and off page factors that will affect your
ranking. On page factors are such things as keyword-density
(how many keywords you have compared to your total text),
properly written metatags, page structure, file-naming and
your site’s link structure. Off-page factors include link
popularity, the quality and quantity of incoming links to your
site. These days
it is becoming very difficult to generate traffic to your site
if you do not have a good amount of quality, incoming links.
Allis shows you how to get these links, in the guide itself,
and in a free companion book.
His basic
optimizing strategy is to build a content-rich site, with a
lot of articles and pages about the theme of your product or
service. A large content-rich site is useful because each one
of these pages serves as a mini-website attracting searchers
looking for various aspects of your offerings. Also, the more
content you have, the higher the page ranking and the better
the placement your
site will get in search results. This is a crucial factor if
you are in a very competitive category.
The ebook is
only around 40 pages, but its brevity is its strength. You
will not get bogged down or suffocated by information
overload. But if
you are thinking that all you have to do is read a 40 page
book and then you will get top rankings in the search engines
you are dead wrong. Allis, like other competent people in this
field, warns that in order to get a top rankings you will have
to put in many hours of work and wait several months before
you get results. If you have the time and interest to
do-it-yourself, plus a reasonable command of the basics of
site-building and maintenance, then Allis’s “Guide to
Obtaining a #1 Ranking in the Search Engines” is a must-read
ebook for you.
You
can get more information about Ryan Allis’s book by clicking
here: http://www.a1-optimization.com/allis.htm
Be sure to
read this related article: Improving
Your Site's Link Popularity and Search Engine Ranking
Donald
Nelson is a web developer, editor and social worker. He has
been working on the Internet since 1995, and is currently the
director of A1-Optimization (http://www.a1-optimization.com),
a firm providing low cost search engine optimization,
submission and web promotion services.
© Copyright 2003, Donald Nelson, all rights
reserved.
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