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a1optim has been a member since September 14th 2006, and has created 1169 posts from scratch.
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by Kate Wilson
Facebook always stays in news for one reason or the other. The latest from the social networking portal is the launch of in-app currency offers. The option for use of Facebook credits was always there. The catch in this case is that developers can customize the currency for their apps and offer deals to users in their own currency. This undoubtedly opens a new platform for interaction between developers, app users and the advertisers. Here’s a detailed look.
A customized and integrated platform for advertisers
In-app currency offers and the placement of advertisements for discount deals against a specified number of points enable a customization of the advertising platform. Facebook credits option has existed for long. In-app currency offers enable a customized, app-specific form of the same. Two kinds of advertising modes will be available to present organizations’ discounted offers for app users, namely, the Offerwall and Dealspot. Offerwall, as the name suggests, lists the various options and the number of points required to avail those offers. Dealspot is meant to allow for a more prominent advertising spot to one organization by highlighting the particular offer with the in-app currency points required.
More revenues for developers
Developers of Facebook apps get to earn more revenues from advertisers as this move comes into play. This is because regular users are likely to accumulate large number of currency points over a period of time. If the deals are attractive enough, which are likely to be in keeping with the kind of people who use a particular app, then the developer stands to gain as and when the users redeem their points for discount deals. This means that developers get a fair share of the revenue pie. Popularity of the app brightens the prospects for earning more revenues.
Gains for Facebook
The launch of in-app currency offers will further increase Facebook’s revenues. The advertisers will offer discount deals against in-app currency collected by users over a period of time. With the execution of each transaction, Facebook stands to gain 30 percent of it. Advertisers are always looking for opportunities to reach their target audience. As apps cater to a specific segment, advertisers are likely to warm up to the idea of advertising on such platforms. Over a period of time, this would translate into substantial profits for Facebook.
In addition, Facebook stands to gain in terms of credibility. It is important for a social networking platform to ensure that people are not taken for a ride in the name of currency offers and discount deals. With this move, as Facebook gets involved with the transactions, advertisers can ill-afford not to take forward a deal as promised.
Social networking platforms provide a multitude of opportunities for brand building and product promotion. It is difficult to reach a wider audience elsewhere without spending a considerable amount of money. Social media allows even small entrepreneurial ventures to reach their target audience through app based offers using Facebook credits and now the in-app currency offers. The developers too stand to gain monetarily.
About The Author: Kate is a passionate blogger. She loves reading, writing and shopping. Recently she read an article about games for android on the net. These days she is busy writing an article on Schwinn bicycle for her blog.
by Kate Wilson
Learning is literally defined as the ability to acquire new skills and knowledge. It is the fundamental block of development of mankind. Man has been on a continuous development path ever since the dawn of time. The only thing that has changed is the method of teaching and learning. The advancement in science and technology has brought about significant development in the ways of sharing and acquiring knowledge.
The advent of internet has brought a drastic change in our lifestyles within a few decades. It seems as if the whole world is moving on to the World Wide Web. The internet is a great platform of knowledge sharing and learning mechanism. The classrooms have given way to e-classrooms or distance learning programs, as they are more popularly known. Let us discuss and understand the concept of distance learning through the internet and its impact:-
What is distance learning?
Distance learning is a modern phenomenon of professional studies, where the candidates can enroll in a course of their choice and get a degree from the university without having to attend full time classes at the college campus. A distance learning program can be attended parallel with another course or can even be done while doing a job.
Why distance learning?
The lifestyle of every individual has become so busy that even 24 hours in a day seems insufficient. Students with more than one degree have a certain edge over those with only one degree and get a job easily. Distance learning is great for working professionals who may feel the need for upgrading their knowledge base sometime in their life. Nobody can advance in their career without learning something new every day. Almost all types of degrees can be accessed and acquired through distance learning.
Ways of distance learning and the role of internet
During the initial years, when distance learning was still at a nascent stage, postal services were the only mode of communication between the student and the institution/university. It was used for sending prospectus, enrollment forms and study material to the students. With the growth and the growing popularity of the internet there has been a revolution in the field of distance learning programs.
Communicating through the internet is so fast that it saves a lot of time for everyone in this fast paced world. All the details required by a candidate are available online at the website of the institution or the university.
The application form can be filled up and sent in just a few minutes and the payment can also be done using secure online channels. The course materials reach the students much faster than expected. Many universities are even adopting technology for conducting online exams.
That is not all – the advancement of video conferencing technology and its collaboration with internet has proved to be a boon for the students. They can attend online classes which are as good as the traditional classrooms. The teacher and the student might be attending the class from two different parts of the world, but the internet brings them together on a common platform.
About The Author: Kate is a passionate blogger. She is fond of reading, writing and travelling. Recently she read an article on most expensive watches on the net. These days she is busy doing a research on solar powered air conditioner for her next piece.


