It used to be accepted wisdom in the search engine marketing community that you should avoid using web designs based on flash if you want to get good search engine ranking. All of that may change now, because Adobe, the maker of flash, has announced that it is allowing Google and Yahoo access to the software code that underlies flash technology. What this means is that the content of the flash files will now be indexed and available to web surfers.
Search engines use robotic programs to gather information about websites. These programs are text oriented and previously could gather very little information from a web page that was based entirely or mainly on flash. According to the announcement of Adobe, which you can read about in Business Week, this is going to change now.
So, if you are designing a new website, then don’t discard flash because of search engine optimization concerns. For certain websites, such as artists or musician’s websites, flash is a great asset and now it seems that it can be used without fear of the site being “unfindable” in searches on Google and Yahoo.
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